But Wes is a Gen X’er.   And Gen X’ers take matters into their own hands! The term “Gen X” was coined in 1991 by writer and “Baby Boomer” Douglas Coupland.   “Baby Boomer” is another important sociological term, this one coined years ago by a writer from the “Greatest Generation.”   Before that, no generations—at least with any marketable names—ever existed.   That’s just the way it was.