Wait Time: Until My Phone Died and I Almost Did: Parched and famished on a 90 degree day, you arrive at the newest addition to the 2,000 frozen yogurt places that have opened in the past three months—only to encounter a 3-hour line around ten city blocks. As you watch the winners who reach the front of the line emerge with their prize, you ask how this place ranks among the best. “It’s okay,” they respond.