A goal of mine, if hired, would be to revamp your rewards program. A free product of their choice (value up to $16.50) and a few emailed coupon codes are not going to win you long-term loyalty from those who pledge membership. I would place staff in strategic locations like bus stations or airports to seek out those who seem alone and adrift, who crave the comfort that only a three-wick Peach Bellini candle can provide.