Listen closely. Actually, look closely. Yeah dude, you’re not at your annual eye doctor exam, you’re just reading one of my babies online. Go ahead, grab a magnifying glass to see if one of those indie bands you like is playing. Chances are, they’re playing at 10 a.m. on a stage three miles away from everything else. Take it from me as a design pro that does Photoshop two days a year, font matters. The bigger the font, the more my boss is yelling in my ear, “MAKE THE FONT BIGGER! WE SPENT OUR WHOLE BUDGET ON THEM.”