Notes from a Pepsi Ad Executive
“Pepsi Pulls Ad Accused of Trivializing Black Lives Matter”—New York Times, April 5, 2017 So, what’s hot now? Let’s see…Millennial activism. Black Lives Matter. Ladies be brunching. The question is: HOW DO WE MAKE THIS ABOUT PEPSI? Of course, we have to keep our core demo in mind so let’s keep the “protest” ambiguous. Is […]