Originals

What Your Favorite Spice Blend Says About Your Personal Brand

Everything Bagel Seasoning
You’re the kind of person who invests in a special jar for homemade oat milk, but then “forgets” you even own an oat milk maker. You rave about the wonders of Everything Bagel Seasoning to literally anyone who will listen, because secretly you suspect sprinkling it on avocado toast might be your defining personality trait.


Za’atar
You have elaborate daydreams about opening a boutique spice shop that also sells ethically sourced stationery, even though you currently can’t keep basil alive on your windowsill. Friends describe your home décor as “worldly,” which is code for “Etsy spree.” You routinely toss around terms like “Umami undertones” at dinner parties, fully aware your guests are politely nodding while pondering how soon they can leave.


Cajun Seasoning
You’re the friend who throws extra hot sauce on your eggs and calls it “living on the edge.” Your personal brand thrives on letting everyone know you’ll “try anything once,” even though your version of “anything” is limited to new Netflix romcoms and jalapeño margaritas.


Garam Masala
You own at least one meditation app subscription, and you’ve downloaded zero of the guided sessions. You’re drawn to Garam Masala’s nuanced flavors because you like to think you’re a complex soul who contemplates the universe during the kids’ nap time. The actual truth is that you fantasize about calm, introspective “you time,” but mostly it’s just you scrolling WebMD to diagnose that mild headache as something apocalyptic.


Taco Seasoning
You’re everyone’s go-to for a quick pick-me-up text message that usually reads something like, “Margs tonight??? Ayyyy!!!” (Yes, you use at least three exclamation points.) In your mind, Taco Tuesday is basically a sacred holiday. You’re the life of the party, always down to combine random leftover proteins into a “DIY Taco Buffet,” which is 90 percent store-bought salsa and shredded cheese.


Smoked Paprika
You’ve been described as “mysterious,” a label you absolutely love and consistently lean into. Truthfully, you’re mostly just quiet because you’re too busy eavesdropping on your neighbors. You get a smug sense of satisfaction from adding “that little something extra” (your words) to your cooking, as though you’re the only one who’s ever heard of smoked paprika.


Italian Seasoning
You call it “comfort food,” but your friends call it “the only thing you ever make.” Your personal brand is all about tradition, which translates to rewatching The Godfather every single time it’s on cable and insisting that any dinner without garlic bread is a crime against humanity. You love talking about how “simple, high-quality ingredients” are key—conveniently glossing over the fact that you think microwaving leftover pizza still counts as “cooking.”




Curry Powder
You thrive on being everyone’s problem solver, or at least looking like one. Family potluck? You’ll whip up something “exotic” while also orchestrating the entire carpools for the kids’ soccer teams. Your brand is all about that unstoppable can-do attitude—just don’t ask about the mountain of half-finished projects in your garage. Because underneath that buoyant energy is a sneaking suspicion you might be juggling too much, but you can’t stop.


Lemon Pepper
If your Zoom calls were a flavor, they’d be “refreshingly direct, with just a hint of snark.” You can’t help it; you like cutting to the chase, which is fantastic when the PTA meeting starts dragging on but occasionally earns you side-eye from conflict-averse pals. You’re the type to preemptively apologize for your bluntness—while continuing to be blunt, but hey, at least everyone knows where they stand with you.


Five-Spice Powder
You pride yourself on being a walking paradox: a self-described minimalist who somehow ends up with a trunk full of random flea market finds. You bring together all sorts of influences—fitness classes, entrepreneurial side hustles, ancient wisdom from that one YouTube documentary you watched—to create a personal brand that’s impossible to define but thoroughly intriguing. Sure, friends tease you for your “complicated” coffee order and “eclectic” style, but you remain convinced all the complexities weave into a tapestry of brilliance. Or at least that’s what your vision board says.