Originals

As a Content Creator, The Most Rewarding Part of My Job is Calling Myself a Content Creator

You heard me right. I create #content for a living. See those contents on that computer screen? I put some of that in there. I’m a maker of #mediastuff. You could call me a #mediacontributor, basically. Sometimes I just fill boxes with words for the sake of it. Gotta meet that word count.

Think of not having content as like having a package without styrofoam peanuts. When you open the box, do you care that those styrofoam peanuts are there? No, but you still expect them to be. That or those inflated plastic tumors. Or some newspaper. Now imagine those peanuts were search engine optimized. That’s the #commodity I peddle. I keep your product from jostling around in the empty box.

There are lots of creators out there making art, making music, making videos and articles and presentations and even commercials. But I prefer to humbly call what I make pure content. Sure, I could get into the details of how I get commissioned as a specific end-user/audience engager, but that just doesn’t ring with the magic of stuff-making like content creator.

I’ve worked with other digital consumer-item generators, what you might call blogosphere stuffing output laborers, and we just go on all day about how fun it is to describe ourselves as social #mediacopyarrangers, #digitalmarketingfiller-uppers, #substanceoriginators.



Just the other day someone was asking me what a content creator was, exactly. That someone was my dad, asking for the eighth time. I explained to him that it’s like being a first-cause of imprinted matter, or a pioneer of material, or a god of syntactic wads. I’m a #typingcrammer, Dad. I literally construct the fabric of a website—the part that people might read, anyway— and slap that baby up on that canvas like it’s upholstery.

Yes, I produce the things inserted into the containers that would be empty without things in there. Hence why it’s called content. So whatever the contents are, someone was in a room creating them. And that’s a job. Oh and then someone else distributes it. The content.

Basically I go to work, get my coffee, sit at a table. Boss hands me a piece of paper and says, “see that box there in that corner? It’s empty.” And I say, “I’m on it.” Then I get on it, filling that box with content so that there are contents in the box. I’m living the dream, Dad.

Well no, not like an #influencer. I mean we’re like what an influencer does, minus the influence part. No, Dad, I’m going to try to explain what an influencer is.

But if you’re ever hungry for some content to stuff your product with, I’m a churner-outer of it.

Hold on. One more obligatory line. Ok there.